Format change at local radio station hopes to attract women listeners | Business
LOUISVILLE, KY – On Monday, December 24, Main Line Broadcasting launched Louisville’s only Soft Adult Contemporary at 105.1 FM as The New Easy Rock 105.1. This format change was the result of market research that clearly shows that women over the age of 40 want to hear a broader range of music from the decades when they were growing up into their adult lives.
There is no other radio station like The New Easy Rock 105.1 in Louisville. The city has several stations that super-serve the 25-40 year-old female audience, but none that cater to the female listener over the age of 40 until now. The women of Louisville are going to love hearing the great hits from core artists like, Elton John, Barry Manilow, Eagles, Celine Dion, James Taylor, Billy Joel, Mariah Carey, Lionel Richie, Gloria Estefan and many others. You’ll hear Easy Rock hits from the 60s, 70’s, 80’s, and 90’s.
Program Director Tom Gudding on The New Easy Rock 105.1: “We’re playing the favorite songs of a whole group of women who are underserved by the current choices in Louisville. Plus, we are locally programmed and excited to be part of the Louisville community.”
George Lindsey, the Operations Manager of the Main Line Louisville Radio Cluster believes this is long over due: “There are so many stations that target teens and men in town, Easy Rock 105.1 is unique, as it offers grown ups, especially women, a mix of music that no other station in Louisville offers…James Taylor, Chicago, Whitney Houston Hall & Oates, but also Michael Buble’ & Mariah Carey. There is no other station playing this music…no one!”
Source: George Lindsey
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